Tar Heels reportedly lead the nation in rising football gameday costs, but fans aren’t flinching

By R.L. Bynum

The cost of cheering on the Tar Heels at Kenan Stadium has skyrocketed — and no school in the top 100 programs has seen a bigger jump.

According to Oddspedia’s 2025 College Football Gameday Index, the total price for two fans to attend a UNC home game is up 56.1% from last season, the steepest increase in the nation.

The surge likely reflects UNC’s hefty investment in football, including the big money Coach Bill Belichick and his staff are commanding. However, the price increase hasn’t slowed demand, as every ticket for all six home games is already sold out.

Front Office Sports reported late last week that the average resale price for UNC’s Sept. 1 opener against TCU is $152 — a staggering 192% increase over last year’s home opener against Charlotte.

Across the six home games, FOS reported that resale prices have jumped more than 150%.

A full gameday experience — two tickets ($180), two beers, two sodas, two hot dogs and parking — will now cost $267, according to Oddspedia. That total ranks UNC as the ninth-most expensive among the top 100 programs. The Tar Heels are the only ACC team in the top 10.

Oddspedia defines the top 100 programs based on these CBS rankings.

Colorado tops the list at $302, followed by Alabama ($296), Texas ($292), Notre Dame ($291), Georgia ($289), UCLA ($284), South Carolina ($277) and Texas A&M ($268), with Kansas ($265) No. 10.

Duke fans saw the ninth-largest increase at 34.4%, while Wake Forest ranks as the seventh-most affordable gameday at $114 — the only power conference school among the 10 cheapest.

Nationwide, the average gameday price rose 2.7% year-over-year to $184.67, making UNC’s 56% leap even more dramatic.